Greypad CCM comes with a rules engine that can adapt with dynamically changing inputs at run-time. It’s also possible to enable trigger-based decision making for a specific stage at run-time. Depending upon the information available, a piece of communication can be sent to just a group of end-customers, or even a single end customer as well. The communication can be personalized – a special program or offer relevant to a set of customers can be added to the communication. It’s also possible to set language and channel preferences for various customers.

Greypad CCM allows business users to get a holistic view of every single piece of communication sent to all customers. Track-n-trace functionality goes beyond email bounce rates and provides insights across all channels like how many times a communication was read, did the customers click on any links, when was the communication read and what device does the customer prefers. From communication delivery and consumption statics for all customers to interaction insights for a single customer, the platform provides granular data across the breadth and depth of all interactions.

Greypad CCM can be easily plugged into existing CRM, DMS, portals, core systems & uses commodity hardware. If a customer already has a CCM, migrating to Greypad is a breeze as well. There is no need to migrate tons of documents from one system to the other. Greypad CCM can co-exist with other CCM and leverage existing CCM for older existing communication till the migration is completed. Documents can be created in real-time whenever required. It can seamlessly work with 3rd party solutions and designers as well.

Greypad CCM has a built-in security framework which includes various interfaces and ready implementations/libraries. These cryptography libraries can be plugged in to different modules/applications to provide easy encryption/decryption of data/files in-memory or on disk. The libraries follow bespoke interfaces that encapsulate standard cryptographic algorithms that provide the maximum security currently available.

Turn-around-time for any change request is phenomenal with Greypad CCM. Its technology, design, and architecture were built with the ethos of keeping things modular enough for quick customization and ensure least TAT for change requests. Depending upon your unique needs, any functionality can be extended, a plugin can be incorporated, or an additional feature can be added in minimal time.

With Greypad CCM, you can use any open source non-relational database. Since the only data that is stored in CCM comes from core systems, its sanity has already been ensured. Furthermore, there is no need to run complex queries in CCM. Using a non-relational database optimizes resource deployment and saves money that would have been spent on high-end software licensing.